Who is your ideal customer?
Define your ideal customer. Think about who you like to work with.
A. Ideal customer
Who is willing to pay for good service and value.
Values your suggestions and ideas
Who can give you good reviews
Recommends you to others
Makes you want to do a good job
Gives you job satisfaction
B. Who is your least liked customer?
Who moans about everything however hard you try
Pays late or argues about the bill
Wants a first class service for a 3rd class fee/bill
Possibly bad-mouths you to others
Makes you feel bad
No job satisfaction
Who would you rather work for? A or B? Clearly A!
So aim to get those customers! Where do they hang out on social media? Are they targeted in your website? Think about a YouTube channel or start blogging with content aimed at those ideal clients.
Oh, and remember the 80:20 rule. 80% of your income comes from 20% of your customers.
Big companies do this and so can you. Lets face it luxury car makers (Rolls Royce, Bentley, Aston Martin) ideal customers are not the same as those for Ford and Vauxhall!
Identifying your ideal customer helps you advertise and and market more effectively.