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  • Brian Wright

Who is your ideal customer?

Define your ideal customer. Think about who you like to work with.


A. Ideal customer

  • Who is willing to pay for good service and value.

  • Values your suggestions and ideas

  • Pays promptly

  • Who can give you good reviews

  • Recommends you to others

  • Makes you want to do a good job

  • Gives you job satisfaction


B. Who is your least liked customer?

  • Who moans about everything however hard you try

  • Pays late or argues about the bill

  • Wants a first class service for a 3rd class fee/bill

  • Possibly bad-mouths you to others

  • Makes you feel bad

  • No job satisfaction

Who would you rather work for? A or B? Clearly A!


So aim to get those customers! Where do they hang out on social media? Are they targeted in your website? Think about a YouTube channel or start blogging with content aimed at those ideal clients.

Oh, and remember the 80:20 rule. 80% of your income comes from 20% of your customers.


Big companies do this and so can you. Lets face it luxury car makers (Rolls Royce, Bentley, Aston Martin) ideal customers are not the same as those for Ford and Vauxhall!

Identifying your ideal customer helps you advertise and and market more effectively.



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